Fecina
aston martin 春節龍年禮盒包裝設計
2024
aston martin Year of the Dragon
Package, red envelope, spring couplets and card design.
Aston Martin 2024年春節龍年禮盒設計以牡丹紅搭配品牌的湖藍色作為主要配色
以摩爾動畫來呈現DB12的奔馳帥氣感 在拖動紙盒時能夠看見DB12向前衝的視覺效果
橫式小卡部分則以龍年作為背景 將新年快樂燙金在小卡上，雙面皆為牡丹紅，呼應整體禮盒設計
再打開一層內襯，映入眼簾的是兩張燙金斗方，寫著「滿」及「春」的書法字 亦有富貴圓滿、春暖花開的寓意
禮盒最底下為兩款不同色系的紅包袋設計
金色紅包選用輔助圖進行大面積設計，紅色紅包則以線條勾勒出DB12的車體形象
整體禮盒風格簡約、用色大膽
給予車主一個精緻的新年禮盒
Aston Martin's 2024 Spring Festival Dragon Year gift box design features peony red paired with the brand's lake blue as the main color scheme. The motion graphics of the DB12 are presented using Moiré animation to convey its dynamic and handsome characteristics. When pulling the paper box, a visual effect of the DB12 rushing forward can be seen. The horizontal card section depicts the Year of the Dragon as the background, with "Happy New Year" hot stamped in gold on the cards, both sides adorned in peony red, echoing the overall gift box design. Upon opening another layer of lining, two embossed squares catch the eye, with calligraphy characters for "prosperity" and "spring". These convey auspicious meanings of abundance and blooming spring. At the bottom of the gift box are two different-colored red envelope designs. The gold envelope utilizes auxiliary graphics for large-scale design, while the red envelope delineates the silhouette of the DB12's body with lines. The overall gift box style is minimalist with bold color choices, providing car owners with an exquisite New Year gift box.
Design Agency | Fecina
Art Director | Evelyn
Executive Director | Frank
Graphic Design | Evelyn / Hsin Tung / Yi Ying
